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| U.S. Based PBRx Generic Pharmacy takes to the High Seas to Offer Discounted Generic Prescription Drugs to Cruise Line Passengers
TAMPA, Fla.--(BUSINESS WIRE)--July 21, 2003--PBRx, Inc. (www.PBRx.com) "America's Generic Pharmacy," announced today that it plans to open PBRx Savings Centers in Puerto Rico and the U.S. Virgin Islands. Specifically, PBRx will focus on gaining market share through the major cruise lines via high-traffic ports of call. "Hundreds of thousands of cruise line passengers are visiting ports of call throughout the Caribbean, purchasing everything from alcohol to jewelry. PBRx will open storefronts through partnerships with privately held pharmacies and build out stand-alone "PBRx Savings Centers" in high-traffic ports of call stated Raymond Spinosa, Director of Operations for PBRx. While passengers will not be able to fill prescriptions on the spot, they will be able to pre-order their prescription drugs at a substantial discount and then complete their order upon their return home. "No doubt, cruise line passengers are on vacation, having a good time and expending discretionary income. What we plan to do is educate cruise ship passengers on how to save money on generic prescription drugs. Sometimes you have to deliver your message city by city, however, when the city comes to you by way of the largest cruise ship's in the world, it's an opportunity you just can't pass up stated Mr. Spinosa." BizVantage – Serious & personalized business, investment and technology intelligence for a serious advantage. Purchasing prescription drugs in ports of call has become a popular practice. It's not uncommon to witness cruise ship passengers lining up at pharmacies in Cozumel, Mexico to conduct a last minute prescription drug purchase before boarding. Because pharmacies in Mexico are allowed to dispense prescription drugs, which would otherwise require a valid prescription in the United States, cruise ship passengers think they're saving money by purchasing a drug in a foreign country at a discount without the need to visit a licensed physician. However, they may just be buying trouble when trying to clear customs upon their return back into the United States. The majority of foreign manufactured prescription drugs are not FDA-approved and cannot be brought back into the United States. It all starts with education. "In addition to opening our storefronts, we plan to educate consumers by way of on-board cruise ship presentations about the benefits of purchasing generic prescription medications through PBRx for less than from their local stateside pharmacy and without having to go to Canada or by purchasing non FDA-approved drugs from pharmacies in Mexico. It won't be uncommon to see a PBRx presentation scheduled along with onboard art auctions, cooking classes and other informative talks. You have a captive audience, you have seniors and baby-boomers on board cruise ships looking to save money on everything from alcohol to designer watches, it was only a matter of time before the hot topic of prescription drugs found it's way into the mix." Does PBRx.com offer substantial savings to Americans online? PBRx.com offers 10 Mg, 100 pills Fluoxetine (Generic Prozac) for $54.15 as opposed to the average Canadian price of $119.44 or the average Mexican online price of $90.00. PBRx offers the generic equivalents to more than 1000 brand name drugs. For more information, please contact Raymond Spinosa, Director of Operations -- PBRx 813/949-3345 or visit http://www.PBRx.com.
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