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| Fifth Third Bancorp Selects Business Objects as Its Enterprise Business Intelligence Standard
SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 18, 2003-- Leading Financial Services Company Leverages Business Objects for BizVantage – Beyond the news: indepth on business, investment and technology. Commercial Credit Analysis and Credit Card Merchant Extranet Business Objects (Nasdaq:BOBJ), the world's leading provider of business intelligence (BI) solutions, today announced that Fifth Third Bancorp (Nasdaq:FITB) has implemented an enterprise-wide business intelligence solution from Business Objects. Business Objects announced that Fifth Third, a diversified financial services company with $88 billion in assets, uses Business Objects to allow its business managers to aggregate and share information from multiple transaction and marketing systems throughout the company. In addition, Business Objects noted that the company plans to utilize a secure Business Objects-enabled extranet to provide its merchant customers with data on credit card purchases, payments, and risk. "We were seeking an easy-to-use business intelligence solution that could be deployed throughout our company and extended outside the enterprise to our valued merchant customers," said Jeff Adkins, vice president of production and technical services at Fifth Third Bancorp. "Business Objects provides us with an enterprise-wide reporting and analysis solution that is straightforward, easy to use, and will deliver added value to our company." "Leading financial services companies, like Fifth Third Bancorp, are increasingly turning to Business Objects for their business intelligence needs," said Andy Hirst, director of worldwide financial services marketing for Business Objects. "The financial services industry is rapidly changing, and companies must be able to react to these changes. With easy access to large amounts of complex data from disparate sources, Business Objects enables companies to be more agile, better manage costs and performance, and attract new customers." About Fifth Third Bancorp Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $88 billion in assets, operates 17 affiliate banks with 940 full-service Banking Centers including 135 Bank Mart(R) locations open seven days a week inside select grocery stores and nearly 2000 Jeanie(R) ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, West Virginia, Florida and Tennessee. The financial strength of Fifth Third's affiliate banks continues to be recognized by rating agencies with deposit ratings of AA- and Aa1 from Standard & Poor's and Moody's, respectively. Additionally, Fifth Third Bancorp continues to be recognized by Moody's with one of the highest senior debt ratings for any U.S. bank holding company of Aa2. Fifth Third operates four main businesses: Retail, Commercial, Investment Advisors and Fifth Third Bank Processing Solutions. Investor information and press releases can be viewed at www.53.com. The company's common stock is traded through the NASDAQ National Market System under the symbol "FITB." About Business Objects Business Objects is the world's leading provider of enterprise business intelligence (BI) solutions. Business Objects enables organizations to track, understand, and manage enterprise performance. The company's solutions leverage the information that is stored in an array of corporate databases, enterprise resource planning (ERP), and customer relationship management (CRM) systems. Popular uses of BI include management dashboards and scorecards, enterprise performance management applications, customer intelligence applications, enterprise reporting, financial reporting, and both customer and partner extranets. These solutions enable companies to gain visibility into their business, acquire and retain profitable customers, reduce costs, optimize the supply chain, increase productivity and improve financial performance. Business Objects provides the industry's most integrated business intelligence suite, called BusinessObjects Enterprise 6. This suite includes the industry's best web query, reporting, and analysis; the most advanced and complete suite of analytic applications; and the best connectivity to packaged applications. Business Objects has more than 18,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Euroclear code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com. BusinessObjects is a trademark of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.
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