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| Experience Presented by Sony Ericsson Live from Experience Music Project
Experience Presented by Sony Ericsson Live from Experience Music Project; VH1 Rock Program To Showcase Hot Bands, Latest Technology RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Sept. 4, 2003--This Fall, Sony Ericsson is rockin'out on VH1 and handing out backstage passes. Premiering September 16 at 9:00 p.m. "Experience Presented by Sony Ericsson" is 60 minutes of pure rock and roll. The program is a five-part behind-the-scenes look at music's top artists including concert performances in the intimate setting of Sky Church at Seattle's Experience Music Project (EMP). BizVantage – Beyond the news: indepth on business, investment and technology. Along with great music, "Experience Presented by Sony Ericsson" gives viewers the opportunity to hear the stories behind some of their favorite bands and the hits that made them famous. Artists who have already signed on to perform include: 3 Doors Down, Nickelback, Fuel, Heart, Sugar Ray, Vertical Horizon, and Cheap Trick as well as, Robert Randolph and The Family Band. All performances will be taped in front of a live studio audience. Each of the performing bands will also be presented mobile phones and technology from Sony Ericsson. Indeed, Sony Ericsson will not only be the title sponsor, but viewers will get to see the T616 and T226 mobile phones up close and personal. The T616 provides users with a phone that perfects the art of taking mobile pictures and sharing experiences, while the T226 is a family-style color screen phone with a focus on fun. Viewers will be given the opportunity to download photos and ringtones from the show, which will be made available through AT&T Wireless' mMode deck. "This program gives Sony Ericsson the opportunity to show music fans that our company's products represent the perfect concert companion," said Karen Morris, director customer marketing, Sony Ericsson. "Viewers will be given the opportunity to see the T616 and T226 as more than just cell phones--they are an extension of the good times that are shared between people and their families and friends." "VH1 is thrilled to join with Sony Ericsson and the EMP to bring the newest technology and the hottest bands to our viewers," said Rick Krim, Executive Vice President Music and Talent, VH1. "Series like 'Experience' emphasizes VH1's commitment to giving our viewers the best in live music performances." In addition, Sony Ericsson is teaming up with AT&T Wireless to make someone famous. Consumers can either send a text message to T616 or call 866-DIAL-LIVE (866-342-5548) to enter to win the grand prize of a trip for two to tour with the band, Live for three concerts. The trip includes roundtrip coach airfare, backstage passes for the winner and a guest, a three-night hotel stay and $500 in cash. The winner will also be able to chronicle their adventure by using their Sony Ericsson T616--camera phone with voice recorder--taking the place of notepad and pen, tape recorder and microphone. The All Access Contest information will lead into commercial breaks of "Experience Presented by Sony Ericsson" and give the grand prize winner an opportunity to interview the band and backstage access. "All Access gives fans of live music the coolest job ever. The winner and a guest will get to travel with the band and hang out backstage," added Morris. For more information, please tune into "Experience presented by Sony Ericsson," visit your local AT&T Wireless store or log on to www.sonyericsson.com. -- all times ET/PT About Sony Ericsson Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support. For further information, please visit: www.sonyericsson.com. About VH1 VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 84 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at www.VH1.com. VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide. About the Experience Music Project Dedicated to exploring creativity and innovation in American popular music, Experience Music Project is a new kind of museum that strives to capture and reflect the essence of rock 'n' roll, its roots in jazz, soul, gospel, country and the blues, as well as rock music's influence on hip-hop, punk and other recent genres. Patrons can make their own music, see and learn about rare artifacts and memorabilia from EMP's collection of more than 80,000 items, explore various musical milestones within unique interpretive exhibits, feel the power of the creative force by listening to musicians tell their own stories, and discover the power and joy of music in all its forms. Found by investor and philanthropist Paul G. Allen, under the direction of co-founder Jody Patton and design by architect Frank O. Gehry, the 140,000 square foot multi-colored and "swoopy" museum rises up in the heart of Seattle at Seattle Center and provides visitors a musical experience unparalleled anywhere in the world. A 501(c)(3) nonprofit organization, EMP is online at www.emplive.com.
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