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| Spoke Software Announces Marketing Advisory Board
Enterprise Selling All Star Team to Guide Next Generation of Sales Execution Solutions PALO ALTO, Calif.--(BUSINESS WIRE)--Aug. 28, 2003--Spoke Software Inc., a vendor of enterprise software focused on sales productivity improvement through enterprise relationship networks, today announced the composition of its Market Advisory Board. Bringing together industry veterans and thought leaders in the area of sales execution, Spoke has put over 250 years of enterprise sales and deal team experience to bear on developing software solutions that help sales people be more productive. Working with Spoke's executives, sales team and developers, the members of the Marketing Advisory Board will bring their leadership and expertise from a variety of industries to build products that provide real value to the sales process. BizVantage – When knowing counts: Business, Investing, Technology. "The depth of knowledge and industry leadership on our Marketing Advisory Board has been an incredible accelerator for building great products that deliver real value to enterprise sales and deal teams," said Ben T. Smith, CEO and Chairman of Spoke Software. "We are delighted to be able to tap into such a remarkable group of executives, and are looking forward to bringing their insight and experience to Spoke's customers though our products." With an All-Star team of enterprise sales talent, including the authors of seminal work Solution Selling, sales methodology experts from Customer Centric Selling and The Complex Sale, sales Practice Consultants from top tier management consulting firms such as A.T. Kearney and Ransford, senior level sales executives from companies like DHL, Mercury Interactive, Agile, Oracle, Peoplesoft, Sun, Smith Barney, and EDS, and the marketing talent behind the original sales force automation product line at Siebel, Spoke has put together the industry's leading lights for the purpose of making software that enables sales people to sell better. "I was excited by how much impact the advisory board could bring to Spoke's products, and how much potential Spoke's products could have on enterprise sales," said Jeff Corbett, the most recent of Spoke's Market Advisory Board members to be appointed. "I'm looking forward to working with the team to deliver real value and benefit to customers in the area of sales team execution through the solutions Spoke is building." The Spoke Market Advisory Board is comprised of the following industry leaders: James Aufdemberge Vice President and Principal, The Complex Sale Mike Bosworth Founding Partner, CustomerCentric Systems, author SOLUTION SELLING(R) Arthur L. Chait President and CEO, Eoplex Technologies, Inc., Former SVP, Solectron Corporation Jeff Corbett Business and Management Advisor, Former SVP, Sales Americas, DHL Lorraine Fox Venture Consultant, former General Partner, Crescendo Ventures Jay Fulcher President and COO, Agile Software Steve Gross Sr. Director Business Development, Mercury Interactive Rod Hamlin Sr. Vice President Sales, Nuance Auren Hoffman Chairman, Stonebrick Group, co-author of the book 21st Century Selling Stephen Leist Financial Services Consultant, Former Managing Director, Smith Barney Frank W. McGinnis McGinnis Consulting, Former Partner A.T. Kearney Dean E. McMann CEO, Ransford Paul Rosenblum Vice President Marketing, Movaris Tony Scott Managing Director, Renoir Partners About Spoke Software Spoke was founded by a team of experienced executives and technologists from a variety of top tier companies including EDS, Oracle, Sun, Siebel, Kana, Inktomi, Yahoo, Netscape, Peoplesoft and others. Spoke Software Improves Sales Productivity through Enterprise Relationship Networks. Spoke's applications harness the power of relationships within the enterprise to increase deal velocity and win rates and drive top line revenue - in a complementary and additive way with conventional CRM and SFA solutions, leveraging their impact to the enterprise privately and securely. Spoke is in pilot with a set of industry leading customers in manufacturing, high tech, financial and professional services, who are working with Spoke to improve their sales and deal execution. Investors in Spoke include US Venture Partners, Sierra Ventures and Partech International. For more information, visit www.spoke.com or e-mail info@spoke.com.
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