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Found: Woman with the Best Legs in America

Monday, 29-Sep-2003 7:10AM PDT
Story from Gillette via BizWire
Copyright 2003 by Business Wire (via ClariNet)

Gillette Announces Passion Pink Venus 'Legs of a Goddess' Contest Winner

BOSTON--(BUSINESS WIRE)--Sept. 29, 2003--The Gillette Company today announced the winner of the Passion Pink Venus "Legs of a Goddess" contest, ending a nationwide search to find the woman with the best legs in America. The search, which included competitions in 10 cities across the United States and online entries, was kicked-off by Paula Abdul in June 2003 to celebrate the new Passion Pink Venus razor for women.

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Twenty-six year old Mara Degenhardt, a Miami Beach native, was one of almost one thousand women nationwide to "strike a pose" for the contest judges. Judges - including wellness guru and celebrity fitness trainer David Kirsch and local modeling representatives - looked for legs that were shapely, toned and that had a good overall appearance.

"The contest was a fun way to show women that they don't need to be supermodels to have great legs," said Nancy Teumer, Business Director for female shaving, The Gillette Company. "With regular exercise, proper diet and the right tools - including our new Passion Pink Venus razor - any woman can feel like a goddess."

When notified of her selection, Ms.Degenhardt said, "How am I supposed to study for an accounting test when I've just won the Passion Venus 'Legs of a Goddess' contest?" Nicknamed "Legs" by her family and friends, Ms. Degenhardt is a Florida International University graduate student by day and a bartender by night. In addition to winning the coveted title, Mara will ride away in a vintage, pink Cadillac convertible and have the chance to appear in a Venus commercial.

Gillette for Women Passion Venus is available to consumers in North America, Europe and select international markets in food, drug, convenience and mass merchandise stores. The shaving system, which includes the refillable razor, one additional cartridge and a storage compact, retails for approximately $7.99 to $8.99 (U.S.). A package of four refill cartridges retails for approximately $7.99 to $8.99 (U.S.).

Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries, toothbrushes and oral care appliances.

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