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| Accipiter Debuts Visitor Interest and Behavioral Targeting Engine<
Accipiter today announced general availability of Accipiter VIBETM, a new visitor interest behavioral targeting engine that puts marketers in command of their Internet programs through effective tracking, analysis and reporting of Web visitor behavioral patterns. Through the use of VIBE, organizations now have the power to interact with their online customers, prospects and Web visitors in ways that foster productive relationships and encourage purchases. VIBE helps organizations convert prospects into active customers and existing customers into prospects for cross-selling and up-selling opportunities. VIBE anonymously captures and stores a unique set of Recency, Frequency and Duration behavior data, preserving an individual's privacy while creating a historical behavior view that content publishers and their advertising partners can leverage to maximize the return on their marketing investment. This data provides valuable insight into a customer's interest and behavioral patterns over time and allows publishers to make basic assumptions based on the collected data. Armed with this powerful information, a publisher can now present appropriate content and/or ads to high-value visitors in real time, anywhere on the Web site. BizVantage – A Net clipping service that learns what you need: for business, investment or technology. VIBE is a result of Accipiter's expansive expertise and leadership in the online advertising and online profiling markets. Accipiter VIBE was built as an application-independent plug-in platform, providing customers with a highly flexible, scalable and robust solution. For the first time, VIBE offers customers a solution that can combine behavioral elements and separate Recency, Frequency and Duration attributes with simple Boolean logic to target an audience. Additionally, it is the only solution available that can build upon that data set by combining it with registration and transaction data to create an actionable targeting visitor database. "Accipiter pioneered the online advertising and profiling space. The introduction of VIBE is the next step in our evolution as industry leader as it truly raises the bar on the potential value that can be derived from eCommerce initiatives, one-to-one marketing and online publishing," Brian Handly, CEO, Accipiter, said. "VIBE offers an entirely new, easy to implement technological platform that puts the functional advantages of behavioral targeting where they truly belong: directly in the hands of marketers." Additionally, Accipiter today announced the availability of Accipiter AdManager V7, the seventh generation of the company's flagship online advertising technology that enables publishers and e-marketers to increase revenue derived from advertising programs through precise targeting, scheduling and reporting. AdManager V7 is 100-percent VIBE-enabled, delivering a powerful, plug-and-play solution to help publishers convert unsold, less desirable inventory into a revenue-generation stream. See press release entitled "Accipiter Empowers Online Publishers and Marketers With New Targeting Capabilities in Flagship Ad Technology." Availability VIBE(TM) 1.0 is currently available. Please visit the Accipiter Web site (www.accipiter.com) to learn more about Accipiter VIBE, contact the Accipiter sales team to schedule a presentation or to request a copy of the new white paper, "Accipiter VIBE -- Versatile online targeting for marketers and Web publishers." About Accipiter Since 1996, Accipiter has been serving the online marketing and publishing industries with industrial strength ad management solutions and services. Headquartered in Raleigh, North Carolina, and with offices in the UK, Italy, Scandinavia and Singapore, Accipiter AdManager-driven solutions are in use by over 300 customers in 26 countries worldwide. Accipiter executives are considered early thought leaders and are working to drive industry standards through work with organizations including the Internet Advertising Bureau and the Online Publisher's Association. The word Accipiter (pronunciation: ak-'si-pi-ter) depicts hawks with keen vision, swift wings, and on-target flight patterns. For more information, please visit www.accipiter.com. Editor's Note: Accipiter is exhibiting at AD:TECH (Table #14) November 3 - 4, at the Hilton New York. To arrange for an on-site briefing or demo of Accipiter AdManager V7 working with Accipiter VIBE, please contact Kathleen Bagley at (919) 523-0958, or kathleen@blastpr.com. Media Contact: Kathleen Bagley blast! PR for Accipiter (919) 523-0958
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