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| Superior Pet Dental Product Awarded Seal of Acceptance<
The Veterinary Oral Health Council(R) (VOHC) has just announced it has awarded Iams Chunks with Daily Dental Care(TM) its seal of acceptance. The VOHC is a professional organization that evaluates and approves the effectiveness of commercial pet dental products. Its seal of acceptance assures consumers that, with Iams(R) Dog & Cat Foods, they are getting a high-quality product that helps reduce tartar buildup in their pets' mouths. "It is an honor to be awarded the VOHC seal of acceptance, which is from an independent body of experts in the world of pet dental technology," says Dr. Dan Carey, a veterinarian with The Iams Company. "We have worked for more than two years developing and testing Iams Daily Dental Care because pet dental health is such an important issue in the well-being of dogs and cats." BizVantage – All the Net, all the time, just for you. Among the 147 million household pets in the United States*, tartar buildup and gingivitis are the No. 1 and No. 2 health disorders reported by veterinarians, as referenced by the University of Minnesota in the Journal of the American Veterinary Medical Association. By age 3, dental issues -- including plaque and tartar buildup -- are present in approximately 80 percent of dogs and 70 percent of cats, according to the American Veterinary Dental Society. "While oral health issues are a very real concern for the country's pets, there are three simple steps pet owners can take to help keep their four-legged friends' teeth clean and healthy," says Dr. Carey. "The 3-Ds: dentistry, diet and daily brushing are the keys to healthy pet smiles." -- Dentistry -- Just like humans, all dogs and cats need to have their teeth professionally cleaned. Pet owners should discuss their pet's dental health with a veterinarian. -- Diet -- Food can make a difference. Adult Iams(R) Dog and Cat Foods now feature Daily Dental Care. Iams Daily Dental Care reduces tartar buildup by up to 53 percent in dogs and 43 percent in cats. -- Daily brushing -- Yes, daily brushing is highly recommended for dogs and cats. To get started, pet owners can check local pet supply stores for special toothbrushes and pet toothpaste. Human toothpaste should never be used on pets. For more information on how to follow the 3-Ds, pet owners can call the Iams Pet Dental Experts at (800) 863-4267. Daily Dental Care is available across the entire range of dry adult Iams Dog & Cat Foods, formulated for a variety of pet lifestyles. Unlike other dental products for pets, Iams Daily Dental Care is not based on the addition of high levels of nonfermentable fiber, which may lead to digestive problems, or use of larger kibbles, which may be difficult for some pets to chew. Iams with Daily Dental Care is available at pet specialty, grocery, mass and club stores. For more information on the VOHC Seal of Acceptance visit www.vohc.org. About The Iams Company For more than 50 years, The Iams Company has enhanced the well-being of dogs and cats by providing world-class quality foods. To learn more about Eukanuba(R) and Iams(R) Dog & Cat Foods, the Eukanuba Veterinary Diets(TM) line of canine and feline prescription diets or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 863-4267. You also can visit Iams on the Web at www.iams.com. American Pet Product Manufacturers Association, 2001-2002 National Pet Owners Survey Contacts: Jenifer Nunnelley The Iams Company Kelly Johnson Fleishman-Hillard
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