W.A. Wilde Announces Growth in Web-Based Business

Customers Turning to Wilde's Web-Enabled Services

HOLLISTON, Mass.--(BUSINESS WIRE)--Aug. 12, 2003--W.A. Wilde, New England's largest direct marketing solutions and fulfillment provider, today announced continued growth of its web-based business. Over the past three months, Wilde has launched a dozen major direct marketing projects, leveraging its e-Z-Orders(TM) Internet services tool and other new technologies.

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These projects cover a broad range of marketing programs in a variety of industries, including:

-- An online collateral management program for agents at one of

the nation's largest insurance providers

-- A customer rewards database for a major New England

supermarket chain

-- A print-on-demand program for one of the nation's top supplier

of 401K programs

-- An online customer catalog for a west coast-based firewall

technology provider

-- Customized programs for a major employee benefits company

Wilde's e-Z-Orders business comprises approximately fifteen percent of its revenue. E-Z-Orders gives businesses the power to manipulate their company materials, as well as manage inventories, on the Internet via a portal. e-Z-Orders is a powerful time-savings tool for customers who want to have access to their collateral at any time. e-Z-Orders also allows users to manage prospect and client databases, view and order literature, and personalize correspondence.

"These new client projects are an example of the tremendous progress Wilde is making in introducing new technology solutions to an increasingly diversified customer base," said Tom A. Wilde, president and chief executive officer of W.A. Wilde. "We are very encouraged with the continued growth of e-Z-Orders, one of the few Internet-based tools available in the direct marketing industry. We are pleased to be able to offer our customers truly unique direct marketing solutions that save them time and money."

"Wilde's innovative approach to business has kept our company successful for over a century, and we look forward to continuing to provide our customers with technology-based solutions for their business challenges."

About W.A. Wilde

Founded in 1868, W.A. Wilde has evolved from a small publishing company into New England's largest direct marketing solutions provider. W.A. Wilde provides a wide variety of direct marketing services, from creative services and printing to mailing, database management, fulfillment and Web-based product management to companies nationwide. The company is based in Holliston, MA. For more information on Wilde, please visit http://www.wilde.com.