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| Celebrate National Bratwurst Day, Aug. 3, with Jennie-O Turkey Store Brats
NOTE TO MEDIA: Multimedia assets available A photo is available at URL: BizVantage – Personalized business, investment or technology Intelligence: the ultimate advantage. http://www.businesswire.com/cgi-bin/photo.cgi?pw.073103/bb1 WILLMAR, Minn.--(BUSINESS WIRE)--July 31, 2003-- World's largest processor and marketer of branded turkey products offers delicious bratwurst in three varieties - beer, cheddar and lean Grillmeisters, get ready to fire up some fantastic flavor from Jennie-O Turkey Store, Inc., Sunday, Aug. 3, on National Bratwurst Day. To commemorate this special sausage day, "brat" lovers can enjoy Jennie-O Turkey Store(TM) bratwurst in several full-flavored varieties, including a bratwurst co-branded with Leineinkugel's (R)beer and another with Sargento(R) cheddar cheese. Since the Midwest is synonymous with "beer," "cheese" and "bratwurst," Minnesota-based Jennie-O Turkey Store, for the second consecutive year, has partnered with two beloved brands from neighboring Wisconsin to offer turkey beer brats and turkey cheddar brats that are uniquely delicious. In addition, Jennie-O Turkey Store offers a lean turkey bratwurst that is full of flavor, yet has 40 percent less fat than non-turkey bratwurst. Jennie-O Turkey Store(TM) beer 'n turkey bratwurst, cheddar turkey bratwurst and lean turkey bratwurst are available in the fresh meat case of grocers in the following markets: -- Chicago -- Grand Rapids, Mich. -- Milwaukee -- Minneapolis/St. Paul. Suggested retail price is $4.49 for a 1.22-pound tray containing five bratwurst. For additional information, visit the Jennie-O Turkey Store Web site at www.jennieoturkeystore.com. About Jennie-O Turkey Store, Inc. Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and is the largest turkey processor and marketer in the world. Jennie-O Foods, acquired by Hormel Foods in 1986, was united with The Turkey Store Company in 2001 to create the industry-leading processor and marketer of traditional and value-added turkey products for the retail, foodservice and deli markets. Offering an array of high quality fresh, frozen, refrigerated and deli turkey products, Jennie-O Turkey Store produces more than 1,300 items, distributing its products throughout the United States and 26 countries. With corporate offices in Willmar, Jennie-O Turkey Store currently employs 7,000 people throughout the United States. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.073103/bb1
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